About

In 2011, after an award-winning career working for a number of agencies including Abbott Mead Vickers, Collett Dickenson Pearce and Bates Dorland (Saatchi Group) and chairing EHS Brann (now Havas EHS), Rodger Williams started raw (otherwise known as Rodger Williams Associates).

He’s worked with clients from many sectors over the years including Guinness, Hiscox, Land Rover, Sainsburys, Volvo, The Economist and UNICEF to name but a few.

raw is known for working with companies to help them develop their brands, from their architecture and identities, to campaign planning and advertising, to web design and build. 

We do everything you’d expect a brand and creative consultancy to do including brand strategy and positioning, brand creation and development, brand architecture, brand identity, naming, tone of voice and design.

We've created brands from scratch and helped generate the next chapter for existing brands; developing what they do, identifying who they do it for and putting them in touch with each other.

We plan seamless integration of all relevant communication channels from a single creative platform, write the words, draw the pictures, design, art direct and work with exceptional photographers and illustrators.

We have associates that work in planning, design, web design and build, and on and offline advertising. 
Clients can access whichever services they need through raw, getting a consistency of relationship without the associated costs of full time teams.


There is an essential truth that guides our work:

Simple, powerful ideas enter heads faster and stay there longer. 

So, all our ideas must be simple, original and relevant no matter what their context. 

And, in case you are interested in the kind of clients we've worked with over the years, here's a more or less complete list:

Volvo

Land Rover/Range Rover

P&O

Diageo (Malt Whisky, Guinness Ireland Group)

Hiscox

Electrolux

The Economist

Waterstones

Olympus Cameras

Cox and Kings

Woolworths

B&Q

Sainsbury

Safeway

Ideal Home Show

Wickes

McDonalds

Hertz

Boots

Scottish and Newcastle Breweries

Gallaher (B&H)

British American Tobacco

Reckett and Coleman

Cow and Gate

Smith’s Snacks

British Caledonian Airways

Sealink

Budweiser

Compaq

Heinz

Bass Breweries

Orion Publishing

Front Row TV

UNICEF

Little Chef

Whale and Dolphin Conservation Society

Barclays

Barclaycard

Tetley

Cadbury

Constellation Brands (Wines)

Club Med

Amerada Hess (Utilities Division)

WRVS

Riyad Bank

Cotswold Outdoor

The Nelson Trust

Infobuzz

Retail Gurus

Tutela

Cooperative Financial Services

Oxfam

Nivio Cloud Computing

CPP

John Lewis

Budget Insurance

World Vision

Equinox Care

Save the Children UK

Wrangler